Inexpensive Marketing Through
Search Engines

Increasing exposure is an important aspect of any advertising campaign. Whether its a small business or large corporation, people will do anything to get themselves known. The internet is no different. Obviously, once you've done all the hard work of designing your web site, testing and hosting, the site is no good if it remains orphaned on the World Wide Web.

Statistics reveal that search engines generate around 85% of the total web traffic. Now that's a huge amount, considering the fact, that there are over 35 million people using the internet. Search Engines are not only generating traffic, but they're also bringing in, targeted visitors to your site. Visitors that are searching for your  message or your products. This way they can be very effective on the ultimate results that a website achieves. Its no good adopting an advertising strategy that brings in misled visitors that go away after seeing your home page. Search engines bring in huge amounts of targeted traffic, as compared to unwanted tricky emails, misleading text links or even the FFA link pages.

For instance, compare search engines with banner ads. Even the most prominently placed banners achieve a low click through rate;  around 2% is the best they can do. That is to say for every thousand banners displayed, you are likely to receive at the very best around 20 visitors. If purchased from a well reputed company ($5+/1000), they cost around 25-30 cents a visitor. Now that's a little too much per visitor, since not all that are going to visit are going to make a purchase, unless you are offering your products for free.

Likewise, email marketing sends out emails to thousands of addresses. With mail filtering becoming all the more aggressive on a majority of service providers, those valid email address claim, is becoming somewhat questionable. Even those mails that do get through, most are likely to be deleted without even being opened. nobody wants junk mail. Search engines on the other hand become more effective, because they present the surfer, with what he is searching. Most of all, the majority of them still accept free listing. So if a website can really rank well with the major search engines, its likely to produce excellent results. Not only exposure, but your sales shooting sky high.